In most cases, Guramo is more cost-effective because you are not paying for headcount or expensive paid traffic just to get a lead. A single in-house SDR often costs six figures per year once you factor in salary, benefits, onboarding, overhead, and ramp time. The ramp time matters because many SDRs still need to learn your ICP, messaging, tools, and process before they reliably produce meetings.

Paid ads can be effective, but CPLs add up fast. Benchmarks often show LinkedIn CPLs at $160+ for B2B in competitive categories. Facebook and Meta CPL varies by targeting and industry, but many benchmarks put it around $96, and it is not always a direct path to booked conversations. Guramo has went as low as $30 per qualified leads.

Guramo focuses on precision targeting plus personalization at scale, so you typically get more qualified conversations per dollar than hiring an SDR or running broad paid campaigns.

Most B2B industries can work, but we see the strongest results in staffing and recruitment, agencies, B2B SaaS, consulting, and other service businesses that solve an expensive problem and can close deals through conversations.

You’re usually a good fit if you can clearly answer three things: who you want to reach, what painful problem you solve, and what outcome you deliver. If one of those is unclear, we can help tighten it before launching.