Born into a family deeply rooted in distribution, we've been sourcing goods from producers beyond our state and delivering them to local merchants in our area for over 40 years. This longstanding business, nurtured since my grandparents' time, has flourished. However, upon completing my Computer Science degree and assuming leadership from my father, we faced the digital age's challenges head-on. The rise of online shopping platforms has dramatically altered the traditional distributor's role, effectively transforming us from market leaders to mere participants. This shift highlighted the undeniable importance of establishing strong brand awareness and identity not only to capture outbound leads effectively but also to achieve recognition and avoid fading into obscurity.

To tackle these challenges, I established the first iteration of Guramo Outreach, an ad-focused marketing agency. Our initial services ranged from Email Marketing, Facebook ads to Google's, aiming to help businesses attract outbound leads. However, it quickly became apparent that more than half of our clients lacked an effective website to convey their message and services, which prevented leads from building trust and connection with our clients. Moreover, many with adequate websites were still overwhelmed by the influx of leads, leading to ignored texts, emails, and calls for various reasons — from being preoccupied with other customers to simply overlooking inquiries. This negligence was not only detrimental to the potential for repeat business but also negatively impacted the businesses' reputations. It became evident that simply having a billboard is pointless if leads cannot find or engage with your business. Thus, we shifted our mission to assist businesses in improving their visibility on the internet, guiding them through the digital world, enhancing trust through brand awareness, and securing potential leads with text and email automation.

Now, in the second iteration of Guramo Outreach, we're more focused on driving business growth through an enhanced digital presence, generating quality leads, and providing the necessary tools for nurturing these leads. This strategy helps our clients expand while maintaining a positive reputation.